A successful direct mail campaign has 5 basic elements:
- Targeted mailing list: mail to the mostly likely buyer of your product or service
- Good design: photo or graphic that draws in the recipient
- The message: Short compelling message
- Call-to-action: What's the benefit to the recipient? Why should they contact you? (discount etc...)
- Response method: Phone, email and/or landing page? What is best for your mailing?
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This postcard mailing served 2 purposes; the client wanted to announce their new location to their current client base and also remind past clients of the wide range of law they practice.
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MacKinnon Remodeling wanted to reach all homes in a neighborhood cost effectively. The EDDM (Every door Direct mail) program through the post office was their best choice. This program offered a very low postal rate and no mailing list way required.
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This is one of three direct mail postcards sent to a select client list that yielded a 6% response rate. The client stated that direct mail has been their most successful form of marketing by far.
